What’s in a name? Five years ago when Kevin Spreng started making Fat e-bikes he was a man alone. The category and the customers barely existed. People in the cycling world were worse than wine snobs when it came to the purity of their precious two wheels. Did that bother Kevin? Not a bit. He took the name Defiant as an ethos and bit by bit he bent the world to his way of thinking. Today, e-bikes are the fastest growing segment in the cycling world. Defiant. Suck on that, monkeys!